Background of our services
Some organisations have contacted us in regard to the possibility off us setting up a relation-database for their own network. While this is not the core of our services (efficient database management is a standard we provide for clients with whom we work), we do want to promote the use of databases. As such, we can consult your organisation on how to make use of database management to better manage your network. We work with Microsoft Access, Excel and Visio (Visio is not necessary, but a great tool in any way). You can contact us at email@example.com for more questions
An Access2Europe Standard
At Access2Europe, we take great pride in our work. We have a strong reputation and work hard to maintain it by organising noteworthy events, link stakeholders with likeminded MEPs, inform businesses about the latest development in political Europe and so on. It is for this reason that we make grateful use of all the available digital tools to ensure our clients get the best possible service we can deliver.
Database Management and Targeted Communication
Gone are the days of simple excel sheets with a long list of contacts. At Access2Europe we work with Access Databases. We analyse each client’s requirements and goals and on this basis extract from our mother-database the contacts that are opportune for their project. This contact-list gets its own project-specific relationship-table that will evolve together with the work that we do.
A concrete example is perhaps the best way to explain the potential of using a database: imagine a client wishes us to inform MEPs about the hurdles that starting-companies in the circular economy have to go through. We will identify the MEPs that would be most open for our clients message (traditionally innovative and green MEPs). Then we analyse their activities in the parliament, and update our clients’ database accordingly. To create a group of ambassadors at the parliament, we advise our client to invite a number of MEPs for lunch. We consult our database and select those that are most open for our client’s message. In our invitation, we mention why we would like to talk to them (ergo: ‘you have supported starting companies before…’). Based on how this lunch proceeds, we will again update our database (how enthusiastic were they during the lunch?). Now, when talking to these MEPs – if applicable – we can refer to the lunch, and the conversation that we had.
The advantages that a database provides are numerous:
- Targeted Communication: We specifically communicate with those that we feel would be open to our clients’ message
- Personalised Interaction: When writing invitations, newsletters or messages we can easily refer to our previous exchanges or activities. This will vastly increase the success of our communication strategy
- Easy Access: Information held in databases can at all times be accessed, and does not need to disappear in an old dusty excel file
- Easy Searchable: You can make targeted searches for the contact person that you feel is most accessible (on the basis of how good our relationship with her or him is, what he did in the past, her native country, his political convictions etc)
- Customisable: If our client has specific needs towards his database, we can easily adjust it so that it meets their needs (by adding another table, elaborate relationships, include more rows …)
- Expandability: Depending on what our client wishes to do, the information off this database can easily be visualised, expanded upon, enlarged, used in software or on the web.
An important part of lobbying is keeping our clients up to date on the political battlefield of the European Union. To prevent surprises for your company, or give you an early advantage, it is vital for your enterprise to update itself on what is going on in the Commission and the Parliament.
Simply monitoring had its role in lobbying ten years ago. However, with the age of google and the internet, and the thorough transparency with which the European Union works, most information can easily be found online.
What we do however is do the thorough research, and immediately apply it to your situation in a bi-monthly report. This document will be a structured and complete report with all the source documents included that are applicable to your enterprise. From it, you can determine what it means for you, the consequences and how you can react to it.
Digital Affairs and Content
At Access2Europe, we feel that too often the focus is on appearances alone, and content is forgotten. Events are illustrative of this: when an enterprise wishes to boast its image, and allow multiple stakeholders (political or otherwise) to network in the confines of an event organised by them, too often the event is solely carried by who speaks and who is invited.
The underlying reason why an event is organised disappears. What is the message that the organiser wishes to communicate? What is the background information? The future? EU laws dealing with this subject? With all the digital tools available, it should not be difficult at all to inform your audience.
Our aim is to organise every activity (whether it are on-site visits, lunches, EP activities, newsletters, posts, content management …) based on structured and solid information. But it doesn’t stop there. ‘Communication’ should be more than speeches, events and folders; it should also include Digital Affairs.
Digital Affairs allows companies to spread their message through content. Much like a book needs to show, not tell, a company can best communicate its message by showing what it knows and does. To illustrate this, we would like to use the example given by David Meerman Scott in his book “The new Rules of Marketing and PR.” Boeing went from a website talking about what they did, to actually showing it. Instead of listing how ‘how excited’ they were, and talking about the ‘leading’ role they played, they opted for a website that talked about Rocky, a Boeing explosive detection dog, or how the Dreamliner was tested in the largest refrigerated hangar in the world. These are stories that their audience can relate to, and love to read.
Let’s take the example from before, a company that wishes to address the problems that start-ups face in the circular economy. They could write about how the current legal framework makes no sense in a world where circular economy is the future. Alternatively, they could write/film about what one of their clients is doing, or wishes to do, but cannot do due to the law prohibiting it. People cannot relate to legal texts, but they can relate to a bright sustainable future.
Or look at our own website. With almost 25 years of experience in lobbying the European Union, Wytze Russchen has numerous stories and experiences to share. Every Thursday we publish one of these stories, and every Thursday visitors come back to read them. We also talk about lobbying in general, the moral dilemma, the opportunities, questions, and so on. In the future, we even wish to start a youtube channel in an effort to show people what we do.
Digitalisation allows us to lobby based on strong content. Whether it be for your event, during a lunch, at a presentation, before MEPs or other stakeholders, on a website or social media, a conference, on-site visits, our basis is robust and structured content and a strong message, agreed on by the client, without any discrepancies in the message we deliver